Experiment

Hey Marketers! Think weird. Create more.

August 11, 2026 • Robert & ChatGPT • 2 min read

AI makes strange marketing ideas dramatically faster to test. This deliberately familiar red drawing machine is one small example.

How Caravan Thinks About Creativity in the Age of Artificial Intelligence.

The economics of making have changed. Prior to 2026, this would have been nearly impossible for a non-software developer and at least a week of work for an experienced developer. A non-software developer made this version in two hours.
Imagination is becoming the constraint. Think weird and think fast. AI gives people with taste a much larger canvas, but creative judgment still decides what deserves to exist.
Create and deliver. An idea does not have to be perfect just because artificial intelligence helped you make it. Put the idea into public, learn from the reaction, and keep improving it.

You are only limited by your imagination. Make the memorable thing your team would not previously have had the time, budget, or nerve to try.

To learn more about Etch A Sketch, click here.

Robert & ChatGPT

Robert handles marketing for Caravan. ChatGPT collaborated with him on this particular experiment, turning a deliberately strange idea into a working browser-based drawing machine.